Online Chinese Restaurant Supply is Just One of Three Competitive Advantages

At first glance, opening up a new Chinese restaurant business might seem like an impossible task to achieve, especially during this economy. However, if one was to really capture all the positives and have a more optimistic approach, this task will only seem like a grasp away. Right now, you might be a little pessimistic of my introduction, but I can assure you I am well experienced within the restaurant business. Okay, let’s face it, when thinking of the possible ways to uphold a competitive advantage and sustain your share of the market versus your competition, there are really only 3 things you should focus on; an online Chinese restaurant supplier, menu of new dishes, and attractive restaurant appearance.

Acquiring a Chinese restaurant supplier is crucial to the success of your business. Once obtained, you will notice the level of chaos subsiding and the number of frantic employees will diminish. A supplier’s objective is to simplify their customer’s business flow to a more smooth process and enforce cost efficient means of business leading them onto the route of success. Affordable quality is what everyone is in search for nowadays and most will not accept anything less appealing. There are numerous Chinese restaurant supplies online providing this standard nationwide. Just Google “Chinese restaurant supply” and see for yourself.

Typically, you can find a Chinese restaurant almost in every street corner. If you’ve been to a few, you’ll notice that ninety percent of them have the same exact dishes. If you want a successful restaurant business you have to separate yourself from the competition. If you think about it, that ninety percent has already given you a head start in the race. All that is required is to take action and create your competitive advantage through fresh and unique dishes. New dishes will certainly ignite word of mouth advertising and ultimately help attract more customers to your location.

In the restaurant business, appearance is very important. No one wants to eat at broken down, fly infested restaurant. To get hold of repeat customers, this is where majority of the revenue come from, appearance is definitely a concern. The environment should be friendly and inviting for customers. Creating a warm environment for your customers will enhance their restaurant experience. Be aware of feedback and reviews posted on the internet as well. Nowadays, most people refer to online reviews when deciding on which restaurant to go to. Your restaurant reviews online should not be a problem if you are keeping your restaurant’s appearance and environment dazzling.

Now that you are well equipped with 3 advantages, why not start one right away, eh? First, take a gander at some potential online Chinese restaurant suppliers and make a top 10 list. Contact them and see if they could possibly work out a deal with some of your future purchases. Trust me, for more clients, they will listen and try to win your business. Afterwards, do some research and gather some ideas for new dishes. Test and evaluate these dishes using friends and family. Once reviewed, filter out the bad and keep the delicious! Finally, find a location with lots of potential. Not just a place where you could hang a menu and throw some tables and chairs in. Remember, atmosphere is important when eating in. Paint, decorate, illuminate, and arrange your eating place into a stylish and relaxed bistro.

Chinese Restaurants – Advertise to New Movers in Your Neighborhood

Are you trying to attract the new movers in your neighborhood to your Chinese restaurant? First you must understand the concept of new mover marketing. These people are the one who have just moved to the new area without having extensive knowledge of the local businesses or the local area restaurants. It is very important that you develop a good reputation amongst them if you wish them to be your future customers. Attracting new customers to your Chinese restaurant will help you generate more weekly sales, more monthly revenue, and higher annual profits. Response rates for food service direct mail tends to be exceptionally high when combined with great offers.

There are many people who try to run Chinese restaurants without having a good marketing strategy. So, at the end of the day, they find it very difficult to run their business and eventually they close down their business. This is why it is very important that you have a very clear understanding of the market. It has been estimated that nearly 20 million renters as well as homeowners move their location to a new home annually. So, catching them on the run with direct mail service would help your business no end.. You do not have to worry about spending a lot of money in advertising. Hence, it is the ideal service where you get the best value for your money. You would be able to grab the best opportunity in bringing more customers for your business.

Simultaneously you should try to interact with the new movers so that you can develop some interest to visit your Chinese restaurant. You can also offer some discounted prices on their first visit to your restaurant. When you opt for taking the service of new mover direct mail, they get the welcome note from you where it also mentions about your business. So, they get your welcome message much before the competitor gets the knowledge of their arrival in the area. This way you already have a head start. With the new mover data, you would be able to reach to the large consumers.

Your printing company will create beautiful designs and images for you mailers in the form of a menu or a postcard saying “Welcome to the neighborhood.” This will entice the customer to visit your restaurant and that spread the word to new people they meet. Doesn’t that sound like a smart way to advertise? Most printing companies can provide further advice on how to attract the new movers to your Chinese restaurant. So, go for advertising to new movers in the neighborhood about your Chinese restaurant. Do not forget to offer your best dishes to them and make them satisfied with your hospitality. Remember that new mover direct mail would really help you to reach your full potential.

[Chinese Restaurant Review] Cho-Sen Island, Lawrence

It was time for us to return to their roots. Two of our last three Quests took us to Flushing, NY. We had to find our selves again. Center our being. Get back in to the ‘hood.

We’ve tried a mix of other styles of Chinese food. Cantonese, Szechuan, Singapore style. But, never Kosher Chinese food. There are plenty of Kosher Chinese restaurants in Manhattan. But, our Quest, as yet, isn’t to find the best Chinese restaurant on that little finger of an island that they call Manhattan. Our Quest is to find the best Chinese restaurant on LONG Island.

So, we had to find the most densely populated Jewish area we could possible find. The Five Towns. Destination: Lawrence, NY

And when we got there, we nearly missed it. It sure looked closed and out of business from the outside. But, we’re smart Jews. We’re literate. We know how to read. The sign said “Open for Business”. That must mean that they’re open for business.

So in we went.

For anyone who wants to follow in our footsteps, the restaurant is located at:

Cho-Sen Island

367 Central Avenue

Lawrence, NY 11559

And, oh what a schlep it was to get there. Oye vey!

The number of yarmulkes in the restaurant outnumbered the number of chopsticks by a ratio of 40-5 (or, 8-1 for those of you mathematician who like to bring their fractions to the lowest common denominator (Jews AND Chinese will love that reference!)

The restaurant was packed. And it was a Wednesday night. I can only imagine what the crowd is like on the weekend. Hmm… Shabbos. Perhaps Wednesday IS their busy night of the week. Dunno. Can anyone verify what crowds there are like on a weekend for us please?

There’s a sushi bar in the restaurant. We didn’t order. In fact, the fact that there was a sushi bar nearly disqualified the restaurant. However, we did some research and learned that sushi didn’t come from Japan. It originated in China. (check wikipedia if you don’t believe Mee). So, Cho-Sen Island was back… and we were there.

The restaurant also has a full bar (though no one was sitting at it, but they do serve a full slate of drinks). The mai tai’s, I must say, were fabulous. OK, was fabulous. I just had one. Could have had another… but, we did some pre-gaming of another sort prior to walking in.

We wanted the full Chinese food experience. An authentic meal. It’s a little hard with the restaurant being Kosher and all. No pork for example. D’oh!

But, what we saw on some other tables made me shake my head. Steak and potatoes. Really? It was seen at quite a few tables. Clearly THAT was NOT for the Mee’s.

So, what did we eat? We ordered:

  • Wonton and Subgum Wonton Soup
  • Chicken Noodle Soup
  • Veal Spareribs
  • Dragon and Phoenix (tender chunks of prime-rib steak and succulent chicken sauteed & served on a “garden” of choicest Chinese vegetables. perfect for a prince or princess!)
  • Double Delight (seafood & veal)
  • Shredded Crispy Beef
  • Chicken Chow Mein
  • Vegetable Fried Rice

Some observations if I may. First it’s Glatt Kosher. Some of the dishes were extremely expensive (yet paradoxically, our bill was way lower than we expected. Mee’s do love getting a bargain. And, good food!)

And the food WAS good. Surprisingly good. A LOT better than some of the other Chinese restaurants we’ve been to.

A few complaints… the sauces tasted exactly the same on a few of our dishes. And, our taste buds detected a lot of sodium.

We left full, bloated in fact (none of us were hungry an hour later… I purposely waited not to wirte this review for 24 hours just to see when we’d get hungry again). There were left overs as the food was very filling. But, we didn’t fight over who was NOT going to take it. It was taken home gleefully.

Humbly submitted for your consumption,

–Lonnie Goldman aka Mee Magnum (“Chop! Chop!”)